Recently, I was reading a post from Neil Patel about the future of entrepreneurship. It talks about the way the industry is shifting and about how themes such as disruptive innovation and remote team structure are taking the lead. I found great value and insight, absolutely, but it also got me thinking: While often dressed in different terms, doesn’t it always come down to one thing? The only way to do things is to do it YOUR WAY. No, I haven’t lost my mind, and I’ll gladly explain.

Systems and Processes: Essential for Success

When running a business, especially if you intend to succeed, you need to put processes in place for the things that you do. This helps you repeat same steps again later with another product or service. It’s also important to have processes so that you can share your methods with your team and expand. Many people market and sell their working systems to other business owners as a means of providing them a “faster way” to success. Sure, people sell repeatable systems. However, if you buy and use a system, is what you finish with actually a duplication? Or, has it become a creation of your efforts, knowledge, and action?

What is ‘Doing it Your Way’?

I swear to goodness I’ll try to make this as simple as possible. Doing it your way is DOING IT YOUR WAY! Here’s the thing: It’s easier to follow the leader than lead the pack. It’s why many seek to imitate those who have done something unique and effective. Not everyone who adopts these techniques will be successful, no matter how successful the progenitor may have been. Why is that? It’s nearly impossible for a human being to completely replicate something. We aren’t capable. By nature, our efforts are tainted by our experiences. Therefore, things you do are necessarily done your way. *Mic drop*

“Huh? I have an amazing repeatable process I sell … and people love it”

Don’t get me wrong; I’m not here to bust balls. There are plenty of folks out there who make a living (and rightly so!) selling their repeatable processes. The first one who springs to mind is Alison Prince. She thrives by offering repeatable processes. There’s a reason people can sell what they do, and a reason people keep buying. Many individuals can work their systems to success. However, what if you aren’t someone who can recreate the process successfully. Then what? THAT is what we are really talking about.

What is your point?

A system or process can have proven success, and you can still fail. Why? Your experiences and limitations directly impact your success. Let that sink in for a minute. You know what else directly impacts your success? Something a process can’t provide? Hard. Work. Yeah, I went there. Your ability to succeed also depends on the amount of time and effort you want to put into making it successful.

The Moral of the Story

What and how you achieve success is fluid, ever-changing, and sometimes unpredictable – and it all revolves around YOU. If you intend to succeed, try doing the things that work for you. Do it your way. Feel free to purchase, learn, and use any system you think will work for your style and ambitions. However, if you see something working for someone else, but it feels wrong for you, drop it like it’s hot. Embrace your intuition and don’t be afraid to step away from the pack. There’s truth to the saying “[Your] Way or No Way at All.” The more natural your interactions and processes become, the easier it will be to excel. If you are suffering and struggling to make enough to survive as an entrepreneur, you may be fighting your nature. What do you do differently in your business that works for you? I’d love to hear from you.